If you regularly purchase or are considering purchasing any of Garden of Life's products (i.e. Primal Defense Ultra, Goatein, Super Seed, Living Multi, etc.), I strongly recommend you check out www.healthfoodemporium.com or its subsidiary site www.whole-food-vitamins.net for some of the least expensive prices around. On these sites, many of the items consistently cost 40% less than what you'd pay in-store. The subsidiary site also offers products by New Chapter Organics (living vitamins) and even organic health and body care products.